Starbucks
For this project, I did extensive market research to help create a 4th of July promotional poster for the local Starbucks in Jonesboro, Georgia. I looked into Starbucks' brand, its history, and past campaigns, as well as what their competitors were doing. This research shaped the direction of the poster, ensuring it matched the Starbucks identity while standing out locally.
In the Project Brief, I outlined the vision for the campaign, which focused on bringing the community together for the holiday. I chose the 4th of July as the theme and used a mix of fun summer colors and classic American colors to create a festive vibe.
The final design included catchy content, impactful imagery, and a bold poster that celebrated the holiday and connected with the local community.
Link to the Case Study
https://freight.cargo.site/m/N2109791565272476760366773534643/Starbucks-project-final.pdf