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This past year I had the privilege of being a part of Liberty University’s Competitive Advertising Team. By taking part in the National Student Advertising Competition presented by the American Advertising Federation, we built a campaign for the NFL. I am excited to announce that our team placed 1st in AAF District 3, 1st in Semifinals and 2nd overall at Nationals! We also won best marketing research and best presentation team!
Through this opportunity I managed and produced lifestyle and culture-driven video content through pre-production planning, and on-set execution for the NFL. Became confident in managing the full video production process; planning, shooting, editing, and delivery. Used audience research and cultural insights to inform creative direction and storytelling. And worked cross-functionally with strategy and design teams to create cohesive brand narratives.