Hot & Cold Cafe
For this Advertising Campaign project, I worked with a group as an agency hired by an Indian/Lebanese restaurant. The project was broken down into three parts: Market Research, Project Brief, and Final Solution.
During Market Research, we focused on gathering information to guide our campaign. We looked at real-world projects, analyzed different concepts, messages, media, and visuals, and did a deep dive into the restaurant's history and past designs. We also examined their promotional strategies and compared them to what competitors were doing.
The goal was to rebrand the restaurant while keeping its core identity, so we created a fresh image for them. We designed a social media account with engaging posts, eye-catching posters, and billboards to be placed around the local area. Additionally, we revamped their website. Our campaign was all about giving the restaurant a new look while reassuring customers that the great experience they know and love was still the same.
Link to the Case Study
https://freight.cargo.site/m/Q2109743620487528734460844801971/Final-Case-Study.pdf